*POSTPONED - Small is Beautiful: A European View of Nanotech Cosmetics and Safety

Date and Time TBD

Webcast available at date and time of event.

6th Floor Auditorium

Note: This event, originally scheduled for June 5, 2008, is postponed. A new date and time will be posted here as soon as possible.

WASHINGTON – BusinessWeek magazine claims the $60 billion international beauty products industry is “making a big bet on nanotech.” Today, nearly a hundred cosmetics are in the Project’s inventory of nanotech enabled consumer products.

Critical to the success of nanotechnology cosmetics is consumer confidence in their safety. In Europe, regulators and companies are attempting to apply “The Precautionary Principle” across all sectors.

How does a company like Paris-based cosmetics leader L’Oreal—which ranks No. 6 among nanotechnology patent holders in the U.S.— apply “The Precautionary Principle” to nanotechnology cosmetic products? What specific safety tests and post-market surveillance measures are used? How do U.S. and European regulations differ when applied to nanotechnology products? How does L’Oreal communicate with customers about this cutting-edge technology?